Advanced Web Analytics
Our proprietary web analytics has these features that you can’t get from Google:
- Inverted funnel analysis
- Individual session detail
- Actual search terms typed vs. what Google charged you for
- Display ad details (which creative, which format, where placed)
- Two classes of goals to track brand engagement and sales leads
- Set and edit goals without having to edit the html
- Real time tracking
Integrated Phone Call Tracking
We offer an integrated solution that automatically integrates your phone calls onto our web analytics platform. No more spreadsheets, the math is done for you, and you can easily compare any period to any other period. The benefits of phone call tracking include:
- Capture the 50% of your ad response that does not result in a web click
- Local or toll free numbers
- Calls can be recorded at your option
- Calls can be graded
- Calls can be tagged for content
- Reports show calls by tag, day of week, day part, date range, etc.
Integrated Web Forms Handling
Ordinary web forms don’t have these advanced features that our integrated web forms do:
- Sales rep can see the visitor did before and after submitting the form
- Submitted data is captured in our integrated CRM
- The auto-responder can be customized
- The recipient list can be customized
- Sales rep can see the original source of the lead
- Data can be injected into a hosted CRM system
- Session detail can be seen from there at a mouse click
Post-Click Email Analytics
Our link tagging utility makes it easy to correlate goal achievement with specific emails that were sent:
- Compare the efficacy of different email campaigns
- Compare the efficacy of different offers on a single email
- Track email clicks all the way through to goal achievement
- Retrace goal achievers all the way back to the original email
Cross Platform Video Analytics
Our advanced video analytics allow you to correlate video activity with goal achievement regardless of where the videos are hosted (e.g. YouTube, Brightcove, Wistia, Flowplayer, etc.)
- Which video drove the most goal achievement?
- What was the tipping point for goal achievement?
Lead Nurturing
Our integrated sequential email campaigns use branching logic to deliver customized messaging to your leads automatically, with no effort on your part. Keep your brand in front of your prospects while they are in the decision mode, and track what message worked when/if they finally do respond.
Rules Based Content Serving
Do you show the same static web page to all visitors? Would it be better to show rules-based content based on what you can tell about the visitor? Our advanced content serving system can help.
Perpetual Analytics
If you have a dynamic website, that changes hour by hour, analytics can be useless if you don’t have a way to correlate them with what the website looked like at the point in time of the analytics in question. We can solve that problem for you.
Video Production
Need help producing video for your website?
- We can help you shoot promotional videos for your website
- We also coordinate webinar production