1. Set Goals
Begin your ad campaigns with clear goals – how many inbound phone calls, white paper downloads, videos watched, forms submitted, time on your website, etc. Optimize your website to ensure these goals are met. Then set your goals up in your analytics application.
2. Drive Traffic
Who are you trying to reach? What message will they respond to? How can you find and attract them at the lowest possible cost? Define your metrics so you can then compare media and message combinations to find the most efficient sources of traffic.
3. Track & Measure
With proper tracking technologies in place, you will have good data to use to see which messages (which creative, which format, which media) are working and which are not. You can see the cost of impressions, clicks and actions.
4. Analyze & Report
How did the Goal Achievers find you? What message resonated? What path did they take through your site? How many times did they visit before feeling compelled to act? This is what you need to know to re-optimize your marketing for the next iteration.
Advertisers
Conversion Innovations is a digital marketing and web analytics consulting company dedicated to helping businesses maximize their marketing performance. Our proprietary tools (called Lytiks) help us deliver better brand engagement, more sales leads and deeper insight.
Agencies
The Lytiks suite of tools enables agencies to offer the same advantages to their clients. Our Agency View makes it easy and efficient to manage all of your clients in one place. We offer partial and full branding to augment your image.
Enterprises
We also work with companies that need any or all of the Lytiks functionality to enhance their business. If you need functionality you can’t find in Google Analytics, please give us a call.